Content is growing in volume, complexity and diversity – by next year – 2015 – the forecast is 7Bn devices will have an IP address – and 5.5Bn people will be on the internet on (Apple, Android and Windows) platforms. The tools companies have deployed for content management are failing to meet changing mobile user needs. BYOD/mobility has broken HTML4 .. So W3C – which exists to realize the full potential of the Web – jumped in and we got HTML5. It’s now a candidate recommendation, which means the features are locked but W3C are looking for feedback from implementers..