The Internet and mobile channels are fundamentally changing how customers expect to find and engage with information related to a company’s products. To provide an outstanding experience for their customers, a company must provide quick access to relevant, up-to-date technical information in compelling forms. By doing so, companies can increase revenues, improve out-of-box experience, increase self-service, drive down call center calls, and ultimately increase repeat buying and word of mouth recommendations.

To improve customer experience, companies are moving towards a practice of what might be labeled “live product content”. Live product content offers a number of valuable business benefits that cannot be achieved with traditional documentation. Continue reading Technical Documentation Moves Toward Live Product Content →